Australia

The country may serve as an example for consequent realizing the winemaking vision and ideas. Introducing cutting-edge technologies, innovative solutions and marketing methods. In recent decades, the presence of Australian wines on the European market has become something absolutely natural. The style of Australian wines – juicy, fruit and affordable – quickly attracted a lot of consumers. Nowadays, European trainees of the wine industry visit Australia to learn from the Australian enologists and get acquainted with the latest technology, and many Australian specialists became consultants and advisers in the wineries of the Old Continent.

Map of AustraliaThe country may serve as an example for consequent realizing the winemaking vision and ideas. Introducing cutting-edge technologies, innovative solutions and marketing methods. In recent decades, the presence of Australian wines on the European market has become something absolutely natural.
Grapevine was planted in Australia by immigrants in 1788. The first wines, the popularity of which persisted for a very long time, were fortified sweet wines in the style of Porto. The demand for dry wines intended for every-day consumption caused the production sector to develop at a large scale. The Australian wine industry evolved really fast.

Wine production was going quite smoothly. A lot of sunlight, warmth, well-organized vineyard watering system allowed for good and regular crop every year. The style of Australian wines – juicy, fruit and affordable – quickly attracted a lot of consumers. Nowadays, European trainees of the wine industry visit Australia to learn from the Australian enologists and get acquainted with the latest technology, and many Australian specialists became consultants and advisers in the wineries of the Old Continent.

Wine growing has spread almost all over the country – in Southern Australia (appelations: Barossa, Adelaide, Coonawarra, Eden, Clare, Padthaway, McLaren, Langhorne and Riverland), Western Australia (Margaret River, Swan District, Great Southern, Manjimup, Geographe, Pemberton), New Southern Wales (Hunter, Riverina, Mudgee, Cowra, Orange, Hasting) as well as Victoria and Tasmania (Bendigo, Yarra, Mornington, Murray Darling, Pyrenees, Rutherglen, Geelong, Goulburn, Grampians).

At present, there are more than 150 thousand hectares of vineyards in Australia, we can find there a lot of classic, commonly known varieties, like syrah (which has taken roots here and is called shiraz), merlot, cabernet sauvignin, pinot noir, riesling, chardonnay, semillion, muscat, gewurztraminer. However, there are quite a lot of experiments carried out and one can find wines made on the basis of varieties such as grenache, bonarda, barbera, graciano or tempranillo. Australia still continues its search, in terms of wine it is a liberal and open country. Flexibility plays an important role in here – both in terms of the style of produced wines and wine law which allows much leeway for wine makers when it comes to the style and type of the produced wine. Also, labels on the Australian wines are simplified. They contain only the most important information. If there is a vintage wine, 85% of the wine must be from a single specified year. Similar principles apply to the grape variety denoted on the label.

Australia easily entered international markets, it did quite a lot of marketing work and it seems that the country is going to surprise us with its wine even more times.

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