Wines of the New World

“New World” is a term describing non-European countries where wine industry was born with the development of colonialism, once European explorers began establishing vineyards in the areas of modern Australia, New Zealand, South Africa, Chile, Argentina or California. Winemakers from the New World clearly attribute their success to favourable, steady climate which allows the grapes to ripen, a well-developed technology, openness to innovations, market trends and consumer needs, as well as skilful marketing. One of the main philosophies of the New World wines is to reflect the true characteristic and nature of the strains from which they are made – the name of the variety usually appears on the label as one of the main information. The New Word wine offer consists primarily of varietals, based on classic, European strains: Cabernet Sauvignon, Merlot, Pinot Noir, Shiraz, and from white varieties: Chardonnay, Sauvignon Blanc, Pinot Blanc, Riesling, Semillion. Wines of the New World win consumers over with their distinctive fruitiness, smooth, not-too-aggressive tannins and higher alcohol content. What is more important – good quality of those wines often goes hand in hand with affordable price. Wines of the New World, once they make it to the store shelves, are usually ready for consumption. Most of them are affordable, easy to consume: fresh, distinctive and aromatic.

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